The campaign allows residents and businesses to pick up Wish Bags that they can fill with presents for Christmas.
The bags come with an information tag, to help shoppers select items a specific child would like.
Dilico workers and staff meet with kids and families to hear what they would like for Christmas and they get some ideas and fill out the information tags to be placed on Christmas Wish Bags.
The organization has received requests for things like clothing, learning supplies, toys, and more.
New this year, are Christmas cards.
“It gives the opportunity for the people in the Community to purchase a gift (Christmas) card and the funds from those cards will be used to purchase gifts for the children who put a wish out this year,” explained Assistant Director of Child Welfare, Sarah Pelletier.
Dilico staff are also setting up several Christmas Wish Pop-Up Booths over the next couple of weeks where residents can pick up a bag, or purchase Christmas Wish Cards.
A children’s choir with Paramount Live helped with the launch of the event at Goods and Co on Thursday, offering a Christmas performance.